Advertising as always been something that really interested me.
Mad Men is one of my all time favorite shows. I love Don Draper. I've seen at least 150 commercials in my lifetime......don't wanna exaggerate. Looking back I kind of wish I majored in marketing during college. My huge brain is full of ideas and I think I would have been great at it.
One thing that I've always found kind of weird though is how much money major beer companies like Budweiser spend on advertising. Anheuser-Busch will spend like 25 million dollars on Super Bowl ads.
Idk I feel like something as huge as Budweiser doesn't need to advertise so much. Booze kind of sells itself. They have a pretty huge, loyal fanbase. I feel like a stupid commercial isn't what is going to make someone buy Bud Light over Coors Light. But what do I know, I didn't major in marketing I bet some sophomore could explain to me in 30 seconds why they do but that's besides the point.
I say all this because in my 24 years of life I've been a loyal Bud Light consumer for nearly a decade. The ads didn't matter because that was my drink of choice for getting drunk. I like the taste and it's not expensive, no ad for Miller or Coors is gonna take me away from Bud. Don't get me wrong, I like higher quality beers too, but if you're drinking a lot of beer in a short period of time whether it be partying, playing drinking games or something else you're not gonna crush a ton of heavier, higher quality beers. Idk anybody who drinks 17 Sierra Nevada's in a night or play beer pong with Guinness. Those are a savage moves.
Bud Light in recent efforts to I guess appeal to Millennials (worst generation ever btw, so ashamed to be a part of it) have hired Seth Rogen and Amy Schumer to lead their new "Bud Light Party" campaign. In an election year Anheuser-Busch is claiming that our divided nation needs Bud Light to unite. For the first time ever an ad is turning me off from Bud Light. Ironically it's their own ad and I'll explain why these commercials are driving me insane.
I feel like they hired these two just to try to be "cool". But Bud Light doesn't need to be cool, it's Bud Light.
First off Fuck Seth Rogen. Actually first off if I'm Amy Schumer theres NO WAY I let this picture see the light of day. She looks AWFUL in it.
...So back to fuck Seth Rogen.
I'll be the first to admit I love a lot of his movies, he's been in a ton of classic comedies. But outside of his movies he's kind of a giant ass hole. Not gonna spend too much going into it, but google him or search some old tweets and you'll see what I'm talking about.
I don't believe for one second that Seth Rogen is a Bud Light drinker. I'm sure they're paying him a good chunk of cash to do these ads. But there's no way he's a Bud Light guy. Seth is a douchy, pretentious, Canadian, liberal, stoner. That is not Bud Light's demographic at all. You can be like two of those things and be a Bud Light guy, but not all of them. If there's one thing I'm good at it's stereotyping and judging people and I can tell Seth Rogen is not a Bud Light guy. His personality off camera just screams that he's the type of guy who would bash Bud Light. He'd look down his nose at people who like it and say it's shit beer/like drinking water/piss.
Seth Rogen is definitely an IPA guy who hates big beer like Anheuser-Busch. But as I said, money talks so here he is. To me it just doesn't work. From all the stuff I learned about marketing from Mad Men I know that if your ad isn't believable by having the wrong people it isn't gonna work. You wouldn't have The Rock selling Just For Men.
So why is Seth Rogen pitching me Bud Light? I'd bet my life or something even more important, like my iPad that before he was getting checks from Budweiser that Seth Rogen has said he hates Bud Light.
Idk maybe the general public is dumber than me (they are) but when I first saw Seth Rogen in a Bud Light commercial it blew my mind because the first thing I thought was there is no way Seth Rogen drinks Bud Light.
Now with Amy Schumer I've just had enough of her. She can be funny at times, I liked Trainwreck a lot, but can we stop acting like she's the greatest thing alive? Just because she's a woman in comedy doesn't mean she deserves all the attention. All she does is throw in some wicked raunchy details to a story (which is such low hanging fruit) she's telling and it makes her the next Richard Pryor. Amy Schumer is overrated AF but because we live in the United States of PC we have to act like she is God's gift to comedy just because she has a vagina. Amy Schumer has been huge the last year or so but to me it is undeserved.
I wrote this blog because I feel betrayed that Bud Light would hire these two people to be the face of Bud Light. You gotta know your audience. The commercials are AWFUL, pandering like you read about and why too many forced unfunny jokes.
I hate Ronda Rousey too. Was so glad when she lost.
I'm not drinking right now because of this diet I am on but believe me I will be back again someday. As I said I love Bud Light but these ads actually piss me off so much that they may make stop drinking Bud Light. Thats literally the opposite of what you want an ad to do. So to my friends at Bud Light, don't try so hard, cast more likable celebrities and don't try to change for loser millennials.
You're Bud Light. Remember that.