Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.
The book is dedicated to the memory of Steve Jobs.
Apple is a weird company, it has cult like following and has basically taken over the world. Almost everybody I know under 50 years old has an iPhone. People (and myself) will get pissed off texting non-iPhone users because their texts are green and you can't see the little text bubbles pop up. Although TBH I kind of hate those because they just are another thing that causes me to get in my own head when talking to people but that's for another day...
I mean I think I'd have to call myself an Apple guy by default. I'm writing this post right now on my macbook while constantly checking my iPhone with my iPad charging about a foot away from me. But just because I have a few Apple products doesn't mean I'm in love with this company. All their products are insanely over-priced status symbols that are made to break and be obsolete in a year. Apple doesn't give a fuck about anything. Pass me the Aux-cord? Nah bro we're murdering the Aux-cord and there's nothing you can do about it.
I mean look at the iPhone 7, Apple is charging like $160 for some shitty wireless headphones that were basically designed to be lost.
If they ever do get released because production on the $160 q-tip heads has been delayed. I can't wait to see people walking around with one headphone, not because they're trying to look cool but because they lost one because you know that's going to happen. If anybody has the same pair for over a year they deserve an award.
I mean they're charging 1300 bucks for a macbook with 8 GB of memory. I'm not tech guy but I cannot wrap my head around that for a second. Don't new iPhones have like 128 GB? I really thought Apple mastered the greed game when they started selling charging wires and the cube separately but Apple has really outdone themselves with a $300 book full of pictures of their products over the years.
With this "book" Apple is essentially following the same model as renowned author Kim Kardashian and her masterpiece "Selfish"
Yes for the small price of $299 you can be the proud owner on a book of nothing but pictures of Apple products.
Such a brave company. Bravo!
I want to know what goes down at Apple meetings. Is it just a bunch of cool silicon valley higher ups in jeans and Birkenstocks sitting at a gigantic coffee table wondering what ridiculously over priced gadget they can sell to the sheep next?
While I want to get mad at Apple for this absolutely ridiculously narcissistic book, I can't for two reasons.
1. They can sell whatever they want for basically any price and people will buy it. We live in a capitalistic society and nobody knows that more than Apple. They sell Apple pencils for God's sake. They know exactly what they're doing. When I was a freshmen at URI I wanted a macbook just because everybody else had one. That's the biggest reason Apple is so big, it's not their technology, because there are better cheaper alternatives. They're so big because they are cool. Remember the Mac and PC commercials with Justin Long? People want to be cool and liked. That's a big part of a thing they call the human condition boys and girls. Little psychology lesson from DOL. You're welcome. Just know you don't have to do that and you don't have to buy a fucking $300 book of pictures of iPhones.
2. As much as I don't want to admit it, the book actually is kind of cool. Now I'd never in a million years spend $300 on a book of printed out pictures from google images but as a history guy it is sort of cool to see the progression over the years. Again if you buy this book you're basically just saying look at me, I spent $300 on a coaster for my coffee table.
That being said this is probably the biggest fuck you move by Apple yet. You know they could sell this for 50 bucks but because it's Apple and because they're so innovative it's 3 C-notes. If wait in line to buy this book you are the biggest loser of all time but then again who am I to say that?
P.S. Apple could've charged over $500 and people would still buy this.... Idiots.