Actress Carrie Fisher died yesterday from complications of a heart attack she suffered on a plane four days earlier. The actress known most notably for her role as "Princess Leia" in the Star Wars franchise was only 60 years old. As people do nowadays, many went to social media to express their sympathies and feelings towards the late actress. There were many tributes to Carrie Fisher online and on TV. ABC even made a 20/20 special honoring her life as well as George Michael's who passed away Christmas Day. (What a random duo)
Cinnabon decided to get in on the action and posted this tweet. Spoiler alert: it did not go over well.
That's right there were people upset with this harmless, and IMO pretty good tribute to Fisher. Cinnabon has since deleted the tweet and issued an apology. Now some poor 23 year old social media coordinator is going to get fired because a bunch of losers got mad online because they can't handle a good tweet. Sad!
Let's look at the facts for a second. All Cinnabon has is cinnamon buns and like maybe sodas and lemonade. They don't get a lot of opportunities to get buzz in the public eye. The only time people are thinking about Cinnabon is when they're waiting at the airport and debating if a 6000 calorie slime ball is a good idea before a cross-country flight. Its not but that isn't going to stop you. Cinnabon is to airports what Auntie Anne's Pretzels are to malls. They don't exist anywhere else in nature so you have to stop every time.
When the actress who played Princess Leia dies, who I'd say had probably the most famous buns in the history of buns you have to pounce on the opportunity to get your name out there. I'd argue it'd be an even bigger mistake from the Cinnabon twitter team to NOT make this tweet. You aren't gonna have this opportunity everyday. It wasn't in bad taste, if anything they're paying respect. When a company who literally only does thing, (cinnamon) buns is saying you'll always have the best buns in the galaxy, I'd say that is pretty high praise. Its clearly a reference to Fisher's most promient role and what people remember best about Princess Leia, her buns. If anything Cinnabon should be praised for such a quick witted, unique tribute to a fallen star.
Luckily there are many other people out there like be with brains who are not offended by this tweet and actually think it was a nice jesture. Just check #IStandWithCinnabon on twitter.