They're sweet, they're spicy, and they're headed to a store near you.
Capitalizing on the latest sweet and spicy food trend, Skittles and Starburst debuted new, fiery versions of themselves at the annual Sweets & Snacks Expo in Chicago Tuesday: Skittles Sweet Heat and Starburst Sweet Heat.
According to a release, the latest take on the familiar confections will feature the same "fruity flavors" just with "a spicy kick." The new Skittles flavors will include Fiery Watermelon, Blazin' Mango, Flamin' Orange, Sizzlin' Strawberry, and Lemon Spark, while the new spicy Starbursts will feature Fiery Watermelon, Strawberry Mango, Flamin' Orange, and Pipin' Pineapple.
"From flavors like honey sriracha to mango chipotle, confectioners and snack manufacturers both are increasingly turning to sweet to balance out hot, spicy, or tangy flavors," Susan Whiteside, vice president of public relations and marketing communications for the National Confectioners Association, recently told Food Business News. "We've certainly seen some of that in the candy industry before with Red Hots and Atomic Fireball, but this is taking those flavors to the next level and really experimenting with different heat sources as well as different sweet sources."
Skittles Sweet Heat and Starburst Sweet Heat will begin spicing up the candy aisle this December. Prices will run you from $0.99 for a single pack to $3.19 for a big bag. Other mouthwatering new treats to keep an eye out for are Starburst Minis Sours, which are also set to debut this December.
My take may get a lot of backfire (pun totally intended) but this just proves that chocolate candy is superior over sugary, basically plastic candy. Like I know chocolate isn't exactly the best thing for you, but could you explain to me what a sour patch kid is made out of?
Also who am I kidding about backfire? Nobody ever says shit about my blogs, I could write a suicide note on DOL and nobody would comment on facebook. But as I was saying, chocolate rules supreme in the candy game, and I will proudly wave that flag until I die from diabetes in about 30 years.
But honestly, chocolate knows it doesn't have to stoop to such a level to create buzz and sell products. Chocolate is great just as is. She is a classic beauty. She knows she is beautiful without make up. Chocolate has confidence. Chocolate doesn't need any fancy botox. No gimmicks here.
That's why this has been one of the most popular candy items for over 100 years.
Sure, sometimes Reese's will shove a bunch of shit into itself.
But that is just to enhance the product. Sure it might create a little buzz by default, and get the bloggers going, but what do you expect? It's fucking Reese's. Whatever they're doing, they're all right.
They're an American Staple.
Baseball, Hot Dogs, Apple Pie and Reese's.
Sure they could just sell plain old regular Reese's cups and pieces and be just fine. Ole Mr and Mrs Reese's (I know that's not how it actually works, but just roll with it) wouldn't be worrying about paying the bills. But you know what? Reese's wouldn't do that. They know they can keep improving and growing as a product. It's like if the Beatles just kept making songs like "I Wanna Hold Your Hand" and "She Loves You". Of course, it's great music, but when you have Sgt. Pepper in you, you gotta let it out. You owe it to everybody to experiment. That's all Reese's is doing. Reese's big cup with pieces shoved in it is their A Day In The Life.
A classic snickers would never need to pull some stunt like this. They're confident in what they are. Snickers just says "I'm a fucking snickers, take it or leave it". Could you imagine if they tried to pull some spicy sriracha snickers? No thanks! That's gross. They don't need to prove to people they don't suck like skittles.
Now will I try these? Of course I will. You had me at "mango chipotle" so I guess the chewy plastic companies win here. But I've tried a ton of stuff I don't like. Like basically every vegetable I've ever had, and flossing. But the point still remains, chocolate candy is superior, and this desperate gimmick proves it. Chocolate does not need to stoop to this gimmicky level. Like the Yankees would never just be like "We decided tomorrow that they're going to introduce a lime green alternate jersey". They're the Yankees. They don't do that, they aren't the Rays. Same goes with chocolate, it knows who it is.