The Gronk USAA Commercials Are a Disgrace to Gronk, the Military and Human Intelligence in General
I can't stand when Youtube force feeds an ad in the middle of a song, but advertising interests me. Mainly because I'm a creative soul and Mad Men is my all-time favorite drama. I mean, how else am I going to know what I'm supposed to buy without some suit telling me??!
I'm no Don Draper/Dick Whitman (spoiler alert), but between five+ Mad Men rewatches and targeted ads on every app I use and device I own, I feel like I know a little about the ad game.
Some things don't need advertising. When was the last time you saw a TV commercial for Ben and Jerry's? There's no need when your product is that good.
If you watch professional sports, you likely have seen a plethora of cringe-worthy USAA ads featuring Super Bowl champion Rob Gronkowski playing a dumbed-down version of himself trying to pull one over on a USAA customer service lady.
They rival anything involving Flo and Jamie from Progressive as the worst ads on TV and make me wish for Sarah Mclachlan ASPCA commercials. This ad campaign is an insult to the intelligence of both Rob Gronkowski and the military community. "Oh Gronk is dumb, get it?" Hilarious! I'm surprised she didn't call him the R word for a big 2006 laugh. If these ads convince you to use this product, there's probably a reason you enlisted instead of enrolling.
According to Wikipedia, USAA was a Fortune 100 company in 2018, so clearly, they're doing alright. I'm sure they aren't worried about wasting valuable resources advertising to a large but niche market. I just can't wrap my head around these ads or the fact that they're the official insurance provider of the NFL when less than 10% of the population is in the military. You'd think it'd be a Geico, Statefarm, or Progressive type, but then again, the NFL isn't progressive with anything.
I support our troops regardless of why they're fighting and think it's fucked up they should even have to worry about insurance. This country has a comically large military budget and still can't care for its veterans after they come home from defending our nation. U! S! A! There shouldn't be a single homeless vet in this country unless they somehow chose that lifestyle. I believe if you volunteer to protect this country, everything should be comped. I know there are millions of service people in this country which is a decent chunk of people for monetary purposes, but why does USAA advertise when they're only available to the military community and their families? I feel like this is something that could be handled on base or in an email.
These ads are shoved down your throat during an NFL broadcast, and I am glad to see I'm not the only person that's had enough of this garbage. My skin crawls when Gronk says, "but, I'm special!" I know he lives off his endorsements, but I'm a little bummed out he's whored himself out for this cringe-worthy campaign.
12/19/2021 09:20:25 pm
What a sorry excuse for a commercial. What a pathetic idiot doing a commercial for our Vets insurance interests. What was USAA’s reason for putting this out there. How sad! Is this suppose to pull in Vets? Or just to insult them. Do you think this is “special” in any way shape or form? I am so disappointed! Time to change insurances.
12/27/2021 09:54:25 pm
There's so many levels of what makes these commercials cringeworthy, I mute anytime they're on. Not only to save my own sanity, but to keep my IQ intact as well.
12/31/2021 03:22:53 pm
Gronk is the only disgrace here. That the commercial producers would even put the suggestion out there that he deserves USAA is disgusting. The gronk plays foot ball and gets paid millions for it. Our veterans who sacrificed everything for US struggle every day to survive. They are the ones who deserve millions, not some slug like Gronk. Get rid of that offensive commercial.
1/15/2022 01:54:26 pm
Get over it!. Most.commercial are unrealistic and rather stupid. When you have 30 sec to get and have people to discuss the comment, share, complain and no what company is being advertised, it takes stupid, goofy as longs as the point is made.
Keith A. Roberts
1/17/2022 10:08:33 pm
I refuse to use USAA, due to when I was a Service Member they would not insure any ENLISTED SOLDIERS
11/5/2022 04:11:48 pm
As a former enlisted soldier and current commissioned officer, allow me to say:
1/18/2022 10:57:51 am
Lighten up! These are just good fun, which Gronkowski is well known for. The guy is acting, and frankly I think does a fairly good job at it. How does it insult members of the military. I have USAA car insurance, and I very happy and satisfied with their service, which saved us some money.
12/4/2022 06:19:16 pm
not a enlisted soldier but find the commercials offensive in general. please stop the insults.
Anyhony n. Skiana
1/19/2023 10:38:54 pm
As a military vetern I see no need in using someone like gronkowski in commercial due to the fact he never served our country. Tell gronkowski to donate money he is being paid to military families.
2/1/2023 10:10:18 pm
Sorry but Gronk should stick to sports. I think the Tide Pods spots were pulled because they were so bad. Right down there with the Lume adds. The USAA spots aren’t any better. I never understood why celebrities are used in commercials. Does anyone really purchase a product or service because a celebrity was pitching it???
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