I can't stand when Youtube force feeds an ad in the middle of a song, but advertising interests me. Mainly because I'm a creative soul and Mad Men is my all-time favorite drama. I mean, how else am I going to know what I'm supposed to buy without some suit telling me??!
I'm no Don Draper/Dick Whitman (spoiler alert), but between five+ Mad Men rewatches and targeted ads on every app I use and device I own, I feel like I know a little about the ad game.
Some things don't need advertising. When was the last time you saw a TV commercial for Ben and Jerry's? There's no need when your product is that good.
If you watch professional sports, you likely have seen a plethora of cringe-worthy USAA ads featuring Super Bowl champion Rob Gronkowski playing a dumbed-down version of himself trying to pull one over on a USAA customer service lady.
They rival anything involving Flo and Jamie from Progressive as the worst ads on TV and make me wish for Sarah Mclachlan ASPCA commercials. This ad campaign is an insult to the intelligence of both Rob Gronkowski and the military community. "Oh Gronk is dumb, get it?" Hilarious! I'm surprised she didn't call him the R word for a big 2006 laugh. If these ads convince you to use this product, there's probably a reason you enlisted instead of enrolling.
According to Wikipedia, USAA was a Fortune 100 company in 2018, so clearly, they're doing alright. I'm sure they aren't worried about wasting valuable resources advertising to a large but niche market. I just can't wrap my head around these ads or the fact that they're the official insurance provider of the NFL when less than 10% of the population is in the military. You'd think it'd be a Geico, Statefarm, or Progressive type, but then again, the NFL isn't progressive with anything.
I support our troops regardless of why they're fighting and think it's fucked up they should even have to worry about insurance. This country has a comically large military budget and still can't care for its veterans after they come home from defending our nation. U! S! A! There shouldn't be a single homeless vet in this country unless they somehow chose that lifestyle. I believe if you volunteer to protect this country, everything should be comped. I know there are millions of service people in this country which is a decent chunk of people for monetary purposes, but why does USAA advertise when they're only available to the military community and their families? I feel like this is something that could be handled on base or in an email.
These ads are shoved down your throat during an NFL broadcast, and I am glad to see I'm not the only person that's had enough of this garbage. My skin crawls when Gronk says, "but, I'm special!" I know he lives off his endorsements, but I'm a little bummed out he's whored himself out for this cringe-worthy campaign.