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You might not think so by looking at me, but I've spent hundreds of dollars in my life at Ulta. Not because I'm medium key gender fluid, but because I have a sister, and an Ulta gift card makes for a great present come Christmas time. I think I got one for my most recent girlfriend too, but I can't remember 100%, which means probably not. Then again, depression affects the memory, so I hope you enjoyed it if I did, E! (not to be confused with the TV channel...I shortened her name for her sake)
Whatever, we're here to talk about mental health, and May just so happens to be Mental Health Awareness Month! (obligatory, how is it already May??? remark) 
If you've ever read anything on DOL or 83% of my tweets, it's no secret ya boi struggles with that topic. There isn't a day where the early check-out doesn't cross my mind, but I've yet to take it, which, in itself, is a victory.
I truly am glad there's much more emphasis on mental health issues in today's society, it has and will continue to save lives, but some parts of our current culture certainly do not help the case. I agree with a lot of changes in what is and isn't socially acceptable in today's day in age. Still, I wholeheartedly believe that people shouldn't be canceled or "held accountable" for stupid things they said online trying to be funny years, if not decades ago, when the standards of what's acceptable were nowhere close to where they currently stand. It's probably happened before, but if it hasn't, I wouldn't be shocked if someone ends up killing themselves because a bad tweet got unearthed years later. Hypothetically speaking, it does not help alleviate anxiety when you live worrying about things you said well before your brain fully developed, coming back to bite you. I could write 10,000 words on that topic, but we're here to discuss Ulta Beauty, and as the great Marshawn Lynch says, " ya mentals." Let's let the hacks at the New York Post fill you in on this current controversy! via: New York Post
Ulta Beauty is attempting to makeup with fans after ugly backlash over its latest “tone-deaf” email promotion.
The cosmetics mega company sent out an email for a Kate Spade perfume on Sunday that unintentionally alluded to the designer’s suicide. Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products. Spade died by suicide when she hanged herself in 2018. She was 55. The beauty behemoth apologized in a statement to The Post on Monday. “Ulta Beauty recently sent an email featuring Kate Spade New York fragrance with an insensitive subject line and for this, we sincerely apologize,” the rep said. “Mental health is a very serious, important issue in this country, and not something we would ever take lightly. We apologize to the Spade family, our Kate Spade New York brand partners and to our guests. Thank you for understanding as we strive to do better.” 
If you want to spend your time getting mad at them for an insensitive headline, that is well within your rights, and I have no qualms, but if anything, people should be angry at the fake apology. That's way worse than the "mistake," IMO. From the minimal twitter research I've done while crafting this article, I learned that a company like Ulta likely has multiple levels to the approval process to catch a hiccup like this headline. That's probably true, and if they intentionally let this happen to create buzz and soak up "there's no such thing as bad publicity," then yeah, they're scuzzy and hashtag bad people; get your make-up elsewhere! At the very least, they could've made a public donation to suicide prevention and/or another mental-health-focused charity in their half-assed statement.
What makes my skin crawl is a disingenuous line like "Thank you for understanding as we strive to do better" after a bogus apology. That shit rubs me the wrong way, like a middle school bully doing a maneuver named after a recently re-named baseball team. Nobody fucking talks like that in real life, and if you do, you're an ass hole. But in a backward way, didn't this likely intentional mistake sort of end up doing some good for mental health awareness during Mental Health Awareness Month? It got people talking about mental health a hell of a lot more than some boring-ass line slinging perfume ever could and that Kate Spade, a millionaire with a seemingly remarkable life, killed herself. Which, admittedly, I forgot about. Or how unlike the state of Florida, mental health issues do not discriminate. It doesn't matter if you're young, old, rich, poor, gay, straight, pansexual, white, black, Hispanic, Asian, man, woman, they, or any other demo I didn't list, everybody struggles. We've seen countless celebrities with money and fame take the early check-out. All that being said, I'm sorry; this was a hilarious mistake. You can think it's a messed up move but also chuckle at the fact that Ulta fucked up so badly you'd think they took Emaka Okafor. Believe it or not, Some people have twisted senses of humor, and some even can maintain multiple thoughts or viewpoints on a topic! It goes without saying that suicide is tragic, but not all suicides are created equal. The way Hunter S. Thompson killed himself was pure swag, and Budd Dwyer is still a sui legend. Wynn Bruce fucking self-immolated himself to bring attention to climate change. While some might not consider that a suicide, it's a noble death in my eyes. Sadly it didn't get the media attention it deserves. R.I.P. Of course, it's always sadder when someone leaves behind a family, especially with kids, and do not get it twisted. What Ulta did was uncool. I hope it was just one person who made an unfortunate error, but as a gambling man, that's not what my money is on. I think it's okay to admit this was wildly fucked up but also brought attention to mental health issues, even if that wasn't their intention. If you're mad, don't buy Ulta, but will anybody remember this story by September or even the 4th of July? P.S. Speaking of the 4th of July, fucking with fireworks are a great way to accidentally kill yourself. Stop being trash, and don't light them off in your neighborhood. I am so fucking out on fireworks. Double P.S. Here are some more insensitive email headlines based on famous suicides I thought of for art and entertainment purposes. Remember that I didn't kill these people. Tragedy + time = comedy. If you're struggling, please call 800-273-8255. It's hard to swallow the fact that Marilyn Monroe is gone. It's a shame Charles Rocket had so many "cut for time" skits during his SNL tenure. Surviving members of Nirvana said, "They had a blast at their Rock and Roll Hall of Fame induction."
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