Baby Beluga's growing up :(
The Boston Red Sox, known for their traditional white uniforms with red lettering and the iconic "B," are unveiling their first jersey without any red at all.
As part of Major League Baseball's first major jersey collaboration with Nike -- which became the sport's uniform supplier in 2019 -- the Red Sox unveiled the yellow-and-powder-blue uniforms Tuesday.
Inspired by the Patriots' Day holiday and the Boston Marathon, the jerseys feature a marathon bib patch with 617, Fenway Park's area code, on the left sleeve.
The radical design for MLB is part of Nike's first venture into designing alternates for baseball, known as the City Connect series, meant to push the boundaries of uniform design.
"It was front and center and this is why we did this deal. You take two iconic brands and you put them together and you have one and one make three," MLB chief revenue officer Noah Garden said. "This is what we expected, and this is what we wanted. This is the plan we always set out for."
The City Connect series will start with seven teams with scattered unveil dates: the Red Sox, Miami Marlins (May 21), Chicago White Sox (June 5), Chicago Cubs (June 12), Arizona Diamondbacks (June 18), San Francisco Giants (July 9) and Los Angeles Dodgers (late August).
Every MLB team is expected to have a City Connect series jersey by the end of the 2023 season, with teams working individually with Nike to create a uniform that's connected to the personality and community of each city.
Since taking over as the uniform supplier for the NFL and NBA, Nike has pushed for similarly radical uniform design changes in baseball, with the City Edition uniforms in the NFL and NBA creating a wide variety of looks. Nike presented Boston with 10 different concepts in early 2019, with Red Sox chief marketing officer Adam Grossman and executive vice president Troup Parkinson landing on the Patriots' Day concept.
Grossman said that when the Red Sox learned of the sport's partnership with Nike two years ago, they reached out to tell them that they wanted to push the boundaries regarding their uniform design.
"We wanted to be at the front of the line. We told them that we would love to collaborate in any way you see fit," Grossman said. "That was two years ago, and that point, they said they were going to do the City Connect program that if we're going to do this, we are all-in, and even though we are a traditional historic franchise, we want to do something completely different.
"We want to push the envelope and be bold in this."
First off, saying these are the first Red Sox first uniform without red is simply untrue. Either clarify with HOME uniforms or get your facts str8! I may have turned my back on a franchise that I used to say I love more than most of my family, but I sure as shit haven't forgotten Sox history. Their '80s away jerseys had zero red (and also fucking sucked; how do you go that boring in the coked-out EIGHTIES?)
I haven't said a good word about the Boston Red Sox in over a year on this publication, but that's about to change. Well, right after I mention that John Henry recently spoke with the media for the first time in over a year. A YEAR! Fuck that soulless ass hole.
Now that I've got that out of my system, I sort of like these uniforms in the same sense as how I sort of like Fall Out Boy. I rarely am like I need to hear "Dance, Dance" but if it comes on I'm not gonna be mad. Sure they look like a combination of the late Warwick Vets, UCLA, and 1934 Philadelphia Eagles throwbacks had a three-way...
...but I think the concept is kind of cool. They're better than the Celtics turning banners into jerseys. Obviously they're unlike anything the Red Sox have ever worn before but the color scheme pays homage to the Boston Marathon, I love the piping on the sleeves, and the 617 bib is a nice touch.
Between day games on Patriots Day and everything that happened in 2013, the Red Sox and the Boston Marathon are forever linked. Both are staples of the city; I think it's a natural pair for this Nike stunt. I totally get the connection people feel with the "Boston" home jerseys that the Sox have worn on Patriots Day every year (I thiink?) since 2013, but with Nike rolling out these "envelop pushing" jerseys, I sort of fuck with them. The Nike swoosh being on the chest instead of the sleeve is atrocious, but that's not what people are talking about today; it's how the Red Sox are wearing yellow! We've seen examples of these jerseys with no affiliation to the traditional color schemes of teams that wears them in the NBA, most notably the Miami Heat's Miami Vice uniforms that are approximately 200,000 times better than any non-Tim Hardaway era Heat jerseys.
I haven't watched a pitch the Sox this year and that isn't changing anytime soon since the idiot who owns NESN decided taking it off YoutubeTV was a good idea. Oh wait, it's the same idiot who thought trading generational talent for three players would reload the depleted farm! Anywho, I'm getting off track. The Red Sox can play in paper bags for all I care even though I do respect them thinking outside the box; I just needed an excuse to blog this Twitter interaction.
ALEX VERDUGO'S BROTHER REPLIED.
I don't fuck with Alex Verdugo at all, but getting to a riff with the dude's brother is not something I'm trying to do. I'm not gonna openly talk shit to the guy's family. I get it he didn't choose to be traded for Mookie Betts, but sorry, bro, I'm still going to hate his fucking guts for what he represents. Unless he wants to buy me off, I'll never like him. This is the same guy who said he wasn't replacing Mookie Betts. Um, helloooo, you literally replaced him, you moron. It's like Sammy Hagar saying he wasn't replacing David Lee Roth. But you're right in this; you'll never replace Mookie. Talk to me when you win an MVP. Cute 12th place finish in a 60 game season like that actually matters. Maybe someday, when John Henry has sold his stake in the Sox to Lebron, I'll be back, but for now, I know these uniforms are not going to be what makes baseball more entertaining to younger generations.